Rethinking SaaS KPIs: Why Brand Fame Matters More Than Just CAC
In many SaaS and digital businesses, key performance indicators (KPIs) often revolve around Customer Acquisition Cost (CAC), Annual Contract Value (ACV), and Lifetime Value (LTV). Among these, CAC is typically the primary metric used to assess the effectiveness of promotions and marketing campaigns. However, CAC is a short-term performance indicator that does not capture the full picture of brand growth and market penetration.
By Rodrigo Pozo · 2026-05-14
Category: Marketing effectivness