MyTelescope enters global partnership with Meltwater - transforming decision-making for businesses through AI-driven search data
MyTelescope and Meltwater partner to connect media visibility with search demand, giving 27,000 customers a data-backed view of real business impact.
By Jonny Malmlöf · 2026-10-08
Category: Press
Swedish AI company MyTelescope today announces a strategic partnership with Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams. By integrating MyTelescope's unique technology for measuring purchase intent (Share of Search) with Meltwater's extensive media intelligence, decision-makers gain access, for the first time, to a platform that links brand awareness with actual business value and future demand.
In today's fast-moving market, business leaders, marketing directors and analysts struggle to measure the direct impact of their investments. Traditional brand measurement is often costly, backward-looking and time-consuming. The partnership between MyTelescope and Meltwater redraws the playing field.
The collaboration means Meltwater's 27,000 global customers can now combine earned media reach (Share of Voice) with MyTelescope's real-time data on what the market is actually searching for (Share of Search). The result is a powerful tool that not only shows what has happened, but also predicts future buying behaviour and market trends.
From uncertainty to business value
For businesses, the partnership represents a whole new level of business intelligence. Instead of living with uncertainty about whether a PR campaign or product launch has had an effect, companies can now see in real time whether increased PR and marketing efforts coincide with a rise in purchase intent.
"By combining Meltwater's media intelligence with our search data, businesses finally get a complete picture. We can now seamlessly connect PR efforts and media visibility with actual demand, making it possible to build precise strategies based on both what people say and what they actually want. The analysis moves from reactive to predictive."
Rodrigo Pozo-Graviz, CEO and Co-founder, MyTelescope
"Businesses have long had ways to track attention, but connecting that attention to real purchase intent has remained a challenge. Through this partnership, we're bringing together Meltwater's unmatched global data coverage with MyTelescope's search data, equipping marketing and communications leaders everywhere with a single, data-backed view of how their efforts translate into real business impact."
Vincent Bos, Senior Director, Global Head of Content & Product Partnerships, Meltwater
Three unique benefits for customers
1. Real-time ROI validation. See directly whether an increase in media coverage (earned media) leads to greater commercial interest and purchase intent among the target audience.
2. Predictive trend forecasting. Search data is a leading indicator. Through MyTelescope's AI models, companies can identify shifts in market demand weeks before they appear in sales figures.
3. Future-proof AI analysis. As search behaviour shifts from traditional search engines to AI assistants, the combined technology gives companies the tools to understand and optimise their visibility in the next generation of the digital ecosystem.
The partnership also represents significant growth momentum for MyTelescope, as the company's technology is now integrated into and made available through Meltwater's unified intelligence platform for organisations and businesses worldwide.
For more information, please contact
Rodrigo Pozo-Graviz, CEO and Co-founder, MyTelescope, +46 700 924031
Michael Trane, Managing Director, Meltwater Sweden, +46 72 253 31 50
About MyTelescope
MyTelescope is a Swedish martech company that uses AI and search data analysis to help businesses measure market demand, purchase intent and brand strength in real time. The company's Share of Search index is used by decision-makers to understand market trends and track marketing investment. Read more at mytelescope.ai.